A unique look at the masters behind perfect chip preparation

ABOUT

This campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key steps of making the product through a series of unusual characters.

From potato beautifiers and a Topiarist, to an eccentric chip cutter and a mountaineer, each were chosen for their unique skillset, and pictured in an equally unique environment.

Client

Birds Eye - Deli 

Mediums

TVC, OOh, Social, Digital, DM

Recognition

Featured on Luerzer's Archive Spot of the week.